May 2019 archive

SENSITIZING THE PUBLIC ON THE EFFECTS OF ADDICTION THROUGH RADIO BROADCAST

Fundamentally, radio broadcast involves transmission by the means of radio waves, in a bid to get across to a wide audience. In radio networks, stations can be connected, so that they can broadcast a conventional radio format, either in simulcast or broadcast syndication. The type of signals could either be digital audio or analog audio.

Now, a radio broadcast comes in handy when it comes to the spread of news, as it is an effective tool of communication. This implies that any information heard on radio, tends to be taken more seriously than those which go through the grapevine.

Using radio broadcast as a tool to fight addiction would definitely prove to be very effective. Overtime, it has been observed that addicts are aware of the demerits which addiction comes with, but they usually shy away from the truth. Hence, having known the truth, once they see it elsewhere, particularly in print, they would shy away from it, not wanting to read further.

However, using radio broadcast would be a subtler way of reaching out to addicts who are not willing to stop. We listen to radio broadcast most times when we are driving, eating, relaxing and the likes. Now, if the negative effects of addiction can be made broadcast every now and then on the radio, it would have a strong effect on the addict.

It should be done in such a way that, all the radio stations would speak the same language, not deviating from the truth, pointing out the adverse effects which addicts are likely to face if they continue to indulge in that act.

Hence, even if the addict tries to avoid listening to radio stations which regularly talk about addiction, there is a high chance that he would hear it somewhere else, where he is not in the capacity to stop it from made broadcast. It could be in a bus, where he is in transit for a journey of close to 2 hours.

Listening to a broadcast which is always on repeat on the radio, tends to stick, and overtime, our subconscious brings it to reality, making us ponder on it on a regular basis.